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- Identify Users
- Track users at a personable level
- Analyse user journeys
- Analye drop off & conversion points
- Segment users by any tracked metric
- Implement AI and ML pattern based analysis
Conversion Rate Optimisation
Irrespective of all the advertising channels you maintain over Social, Search, Affiliate and other primary means to gain users, everyone ends up on your webpage and it is your content, messaging, design and technology that takes over and is the final barrier prior to a consumer making a purchase.
Conversion is all about optimizing your front-end displays for conversion i.e. Website, Mobile Site, Mobile App etc. We do so by implementing granular data analysis and tracking technology that is capable of tracking independent user journeys as they come into your site all the way through until they leave.
A wealth of insight is gained to determine why individual customers leave your site without acting on an action such as a purchase whilst other users do proceed to purchase. This information is used to optimise user journeys, remove obstacles, customise the experience, identify simple wins and essentially increase your conversion rates.
We assist with introducing automation into your communications and content pipelines to create highly personalised content, increase customer engagement, retarget users and enhance your sales.
What We Can Do
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Conversion and Activity Analysis
Monitor and enhance conversion of sales, leads, acquistion and goals across digital applications.
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Optimise User Experience
Monitor and enhance user journeys. Track user behaviour and optimise the user journey and user funnels to enhance customer interactions.
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Optimise Messaging and Content
Optimise your sites content, style, messaging and copy to enhance conversion. Profile users and create personalised content.
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Optimise Speed and Technology
Optimise the application development and infrastructure to ensure your salefronts are fast, efficient, secure and problem free.
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A:B Testing
Compare, test and improve landing pages, copy, content, ads and digital assets. Deliver content that converts better and is more relevent to different types of people.
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Integrate AI and Machine Learning
Implement AI and Machine Learning techniques to delve into otherwise hidden aspects that can be uncovered through pattern and behavioural recognition and enhance your product.
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Implement Data and Analytics
Implement granular data and analytical systems to track action points across applications. Track your users across your sites and apps, and profile their actions.
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Automate Communications
Via using the datapoints that we track and the identity of users we are able to create more meaningful conversations and communications with your users.
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Retarget Users
Enhance your sales through retargeting site content, products or ads across a global network - showing relevent ads or content to your customers who showed interest.
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Personalise Content
Enhance your product through providing more meaningful content to your users; this could be based upon their interests, demographics, geo-locations and purchsae signals.
Tools we use
Conversion Rate Optimisation
We work to optimise the conversion of sales, leads, enquiries and actions through your digital sites. Whether for generating more ecommerce sales or increasing member sign up our team works to analyse and optimise conversion.
Monitor Data + Analytics
Enhance Conversion and Product
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- Personalise content by any tracked metric
- Implement relevant content per the users context
- Cross promote content according to users interests
- Create personalised offers based upon user attributes
- Lower drop off points and enhance conversions with relevant offers
- Enhance the user flow and interfaces
Reporting
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- Real time dashboards of user activity
- Track and see user events across multiple devices and properties
- AI & ML based dashboards for forecasting trends
- Full hands off management of your conversion points
- Big Data Warehousing of all data
- Elastic Search and Profiling of data
Some brands We've Worked With...
